The North American and European markets for browsing-based applications (WAP, xHTML, WAP Push)
is expected to grow to $1.4 billion by 2006, representing a significant market opportunity for branded
content partners and infrastructure providers1.
The Modalyst Browsing Solution is a flexible, cost-effective solution to the management of WAP and
xHTML portals. It provides a configurable link manager allowing authorized users to create, edit and
publish catalogs of links. Links can be protected and monetized, requiring users to subscribe and pay
for certain access. Users can also build their own personalized link catalogs within parameters specified
by the carrier.
Carriers can now launch a WAP 2.0 solution in a short timeframe with pre-loaded Moviso applications,
and they can quickly on-board, package, price and target third party premium content to segmented markets.
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Carrier Telemowireless needs a WAP aggregation solution on a proven platform with a flexible
business model that can launch within three months.
They also require: |
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- Deck management
- User management and integration
- Library of WAP applications
- Licensed content
- Catalog segmentation to target different groups
- On-boarding and cataloging of applications in a storefront with a unified user experience
- Integrated billing
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- Full deck and link management capabilities
- Full subscriber management capabilities with segmentation of users or devices for targeted offerings
- Moviso Content Applications
- Media/Rights management
- Full catalog management capabilities
- Unified Web and WAP storefronts with flexible n-tier catalogs
- Billing/Interfaces for tracking and managing revenues generated by applications in the Storefront - custom integrations upon request
PLUS!
- Carrier-grade technology that serves over one billion page views to almost 25 million unique users per month
- Hosting, management and support
- User experience expertise and design
- Reporting
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• Deck and Link Management
-- gives carriers and subscribers full control over their wireless deck layout. Deck management delivers mobile data offerings that can be individually customized by subscribers, and enables linking to third-party content and application providers.
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• User Management
-- enables carriers to define their own user groups and membership to enhance marketing and promotions. The User Management platform can also query carrier systems about subscribers and devices and provide applications with authorized information necessary to properly format or present their content. The User Management platform then manages subscriber access to these applications based on how they are configured to make use of this information.
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• Moviso Content Applications
-- subscribers can start out right with over 20 WAP and XHTML proven applications from premier brands, covering news, weather, sports, horoscopes, finance, movies, directories and more.
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• Storefront Management Solution
-- in conjunction with the elements of the Modalyst Browsing Solution, the Modalyst Storefront Management Solution provides a unified storefront capability for products of all modalities, with enhanced on-boarding, packaging, pricing segmentation, bundling and promotion capabilities. This allows marketers to quickly develop new offers, launch them at targeted groups of users, and monitor the effectiveness of the solution with sophisticated reporting capabilities.
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• Client Storefront
-- presents WAP and xHTML catalogs from multiple providers on a single, consistent MO-SMS/MMS, xHTML desktop, WAP, or J2ME interface. Subscribers can discover and provision from among the premium applications in these catalogs, identified as compatible with their device.
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• Media/Rights Management
-- provides a flexible model for storing both geographic licensing rights and revenue distribution models against specific performance of media. Content catalogs are automatically filtered to ensure only licensed media is available for purchase.
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• Catalog Management
-- a catalog management system with built-in device filtering capabilities enables carriers to create and manage multiple catalogs to target applications and product to different market segments.
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• End-to-End Solution
-- The hosted Modalyst Browsing Solution frees wireless carriers and branded content providers from non-trivial technology hurdles. Content partners can focus on on-boarding, creating and marketing compelling applications.
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• Carrier-Grade Technology
-- Modalyst supports multiple presentation layers and devices ensuring applications are built, published and delivered to the broadest range of handsets with the highest levels of performance thus driving down costs.
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• Hosting Infrastructure
-- Modalyst provides a high performance carrier-grade environment for all solution components. We currently serve over one billion page views per month. InfoSpace consistently meets stringent carrier-grade SLAs for availability and performance for all applications and services.
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• Customer Care
-- We provide tier-one, tier-two and tier-three support to our client-partners. Client Care support is available 24x7 via both email and phone.
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1 Frost and Sullivan, 2003
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