InfoSpace Mobile MODALYST | Downloads Solution

The Modalyst Media Downloads Solution is an end-to-end solution for the licensing, production, management, storefronting, billing and distribution of mobile media. With this solution, clients can rapidly and cost-effectively deploy a fully managed, distributed solution for the discovery, distribution, billing and support of all types of digital media, with built-in optimization and filtering across the wide range of today's devices.

Modalyst Downloads Solution Architecture diagram

Click graphic to enlarge

Carrier Telemowireless wants to offer a considerable catalog of ringtones to their subscribers, but they need to do this within a month, meaning they have to outsource their downloadables solution. They need to deliver the ringtones on a proven platform with a flexible business model that supports multiple storefront options, and they want to make sure that all content licensing needs are met.

Their requirement list includes:


	Ringtone production capabilities and existing library Assurances of content license clearance On-boarding and cataloging of applications in a storefront with a unified provisioning experience for Web, WAP, prepaid, etc. Complete channel support for downloads Catalog segmentation to target different groups User management and integration Extensive distribution capabilities with full integration of third parties Integrated billing system


	Moviso ringtone library including TruTones™, StarTones™, CoverTones™, LabelTones™ and FXTones™ Media/Rights management including licensing and copyright clearing services Unified Web and WAP storefronts with flexible n-tier catalogs Robust Media Delivery Infrastructure Full catalog management capabilities Full subscriber management capabilities with segmentation of users or devices for targeted offerings Cross-carrier and retail distribution with full third party support Billing/Interfaces for tracking and managing revenues generated by applications in the Storefront - custom integrations upon request PLUS! Carrier-grade technology Hosting, management and support User experience expertise and design Reporting

• Moviso Ringtones and Other Downloadable Content
-- are fully licensed, high quality and ready for download to subscribers. Ringtones, Ringback tones, TruTones™, StarTones™, CoverTones™, LabelTones™, FXTones™, custom voicemail and celebrity greetings, graphics, screen savers, wallpaper, video clips and any other content media type you can think of can all be delivered through Moviso and the Modalyst platform.

• Media/Rights Management
-- provides a flexible model for storing both geographic licensing rights and revenue distribution models against specific performance of media. Content catalogs are automatically filtered to ensure only licensed media is available for purchase. Copyright clearing services can also be provided for new content.

• Client Storefront
-- presents application and media download catalogs from multiple content providers on one or more storefronts targeted at specific customer segments that can be accessed via SMS/MMS, Web, xHTML, or WAP. Catalogs are filtered by device to ensure compatibility, and can contain both free and premium content.

• Media Delivery Infrastructure
-- The platform provides carrier-grade distribution of downloadable content via numerous channels including:

7-bit and 8-bit (binary) Short Messaging Service (SMS)
Enhanced Messaging Service (EMS)
SMTP
WAP push
WAP Wireless Session Protocol (WSP)
Hypertext Transport Protocol (HTTP) pull
Custom HTTP and XML push methods
Multimedia Messaging Service (MMS)

• Catalog Management
-- a catalog management system with built-in device filtering capabilities enables carriers to create and manage multiple catalogs and to integrate other catalogs for centralized application and content management.

• Digital Rights Management
-- the platform fully complies with current Industry Standard OMA (Open Mobile Alliance) DRM specifications. Support for all DRM features including "Forward-Lock," "Combined Delivery" and "Separate Delivery" allow for flexible and dynamic DRM and Super Distribution possibilities.

• User Management
-- enables carriers to define their own user groups and membership to enhance marketing and promotions. The User Management platform can also query carrier systems about subscribers and devices and provide applications with authorized information necessary to properly format or present their content. The User Management platform then manages subscriber access to these applications based on how they are configured to make use of this information.

• Cross-Carrier and Retail Distribution
-- exposes platform capabilities in a carrier-independent way and allows third parties access to mobile-enable and monetize their consumer-facing offers without any of the usual costs or complexities of mobile network connection.

• Content Aggregation Service
-- enables carriers wishing to pursue relationships with third party providers, to quickly on-board additional applications and content into their storefronts.

• Modalyst Storefront Management Solution
-- provides a unified storefront capability, with enhanced on-boarding, packaging, pricing segmentation, bundling and promotion capabilities. This allows partners to quickly develop new offers (e.g. content bundles), launch them at targeted groups of users, and monitor the effectiveness of the solution with sophisticated reporting capabilities.

• End-to-End Solution
-- The hosted Modalyst Media Downloads Solution frees wireless carriers and branded content providers from non-trivial technology hurdles. Content partners can focus on on-boarding, creating and marketing compelling applications.

• Carrier-Grade Technology
-- Modalyst supports multiple presentation layers and devices ensuring applications are built, published and delivered to the broadest range of handsets with the highest levels of performance thus driving down costs.

• Hosting Infrastructure
-- Modalyst provides a high performance carrier-grade environment for all solution components. We currently serve over one billion page views per month. InfoSpace consistently meets stringent carrier-grade SLAs for availability and performance for all applications and services.

• Customer Care
-- We provide tier-one, tier-two and tier-three support to our client-partners. Client Care support is available 24x7 via both email and phone.