The North American and Western European messaging (i.e., SMS and MMS) market
is expected to reach $2.4 billion by 20061. The Modalyst Messaging Solution
provides wireless carriers and branded content providers with an end-to-end
solution that streamlines the building, publishing and delivery of SMS and
MMS applications. This carrier-grade messaging solution contains all the
key components necessary to quickly bring to market subscription and
transaction revenue-generating SMS and MMS application services.
Carriers can now launch an SMS or MMS solution in a short timeframe with pre-loaded
Moviso applications, and they can quickly on-board, package, price and target third party
premium content to segmented users and markets.
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Carrier Telemowireless needs a multimedia messaging solution on a proven
platform with a flexible business model that allows them to fully manage
their already extant third-party content providers.
They also require: |
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- Ability to create new applications and allow third parties to create and update messaging applications
- User management and integration
- Licensed content
- Library of SMS/MMS applications
- Flexible triggering engine to deliver alerts quickly, easily, seamlessly
- Integrated billing
- On-boarding and packaging of applications in a storefront with a unified provisioning experience
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- SMS/MMS Tools
- Full subscriber management capabilities with segmentation of users or devices for targeted offerings
- Media/Rights management
- Moviso Content Applications
- Transaction services and alert engine
- Billing/Interfaces for tracking and managing revenues generated by applications in the Storefront - custom integrations upon request
- Capability provided within the Modalyst Storefront Management Solution
PLUS!
- Carrier-grade technology that supports over 40% of US SMS information content traffic and MMS leadership in the US and Europe
- Hosting, management and support
- Reporting
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• SMS & MMS Tools
-- are web-based wizards, which allow content owners to on-board raw static content, raw dynamic content, or existing ready-to-go applications for publication on the storefront. The tools then allow the storefront managers to turn these applications into offers, package them with other applications, and publish them in their stores.
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• Client Storefront
-- presents SMS, MMS, or media download catalogs from multiple providers on a single, consistent MO-SMS/MMS, xHTML desktop, WAP, or J2ME interface. Subscribers can discover and provision from among the premium applications in these catalogs, identified as compatible with their device.
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• User Management
-- enables carriers to define their own user groups and membership to enhance marketing and promotions. The User Management platform can also query carrier systems about subscribers and devices and provide applications with authorized information necessary to properly format or present their content. The User Management platform then manages subscriber access to these applications based on how they are configured to make use of this information.
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• Catalog Management
-- a catalog management system with built-in device filtering capabilities enables carriers to create and manage multiple catalogs and to integrate other catalogs for centralized application management.
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• Media/Rights Management
-- provides a flexible model for storing both geographic licensing rights and revenue distribution models against specific performance of media. Content catalogs are automatically filtered to ensure only licensed media is available for purchase.
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• Moviso Content Applications
-- subscribers can start out right with over 50 SMS and MMS applications from premier brands, covering news, weather, sports, horoscopes, finance, movies, directories and more. And our Push Messaging Tools allow carriers or their contracted third parties to create and maintain new applications quickly and easily.
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• Storefront Management Solution
-- in conjunction with the elements of the Modalyst Messaging Solution, the Modalyst Storefront Management Solution provides a unified storefront capability for products of all modalities, with enhanced on-boarding, packaging, pricing segmentation, bundling and promotion capabilities. This allows marketers to quickly develop new offers, launch them at targeted groups of users, and monitor the effectiveness of the solution with sophisticated reporting capabilities.
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• Content Aggregation Service
-- in conjunction with the elements of the Modalyst Messaging Solution, the Content Aggregation Service enables carriers to quickly on-board third party applications onto their storefronts.
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• End-to-End Solution
-- The hosted Modalyst Messaging Solution frees wireless carriers and branded content providers from non-trivial technology hurdles. Content partners can focus on on-boarding, creating and marketing compelling applications.
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• Carrier-Grade Technology
-- The Modalyst Messaging Solution leverages InfoSpace Mobile's experience in SMS content (over 40% of the US SMS information content traffic and 170 SMS application rollouts since 1999) and MMS leadership in the US and Europe.
InfoSpace Mobile launched the first-ever MMS content applications in the US in February 2003 and has live MMS services operating in Europe.
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• Hosting Infrastructure
-- Modalyst provides a high performance carrier-grade hosting environment for all solutions. InfoSpace consistently meets stringent carrier-grade SLAs for availability and performance for all mobile services.
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• Customer Care
-- We provide tier-two and tier-three support to our client-partners. Client Care support is available 24x7 via both email and phone.
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1 Frost and Sullivan, 2003
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