InfoSpace Mobile MODALYST | Storefront Management Solution

Are you trying to achieve greater intimacy with your customers? Would you like to understand them better, their preferences and purchasing habits, and be able to provide them a storefront experience tailored to them? Would you like to be able to run integrated promotional campaigns across Web, WAP, Interactive Voice, all targeted at the specific individual?

Treating each one of millions of mobile customers as individuals is the vision behind the Modalyst Storefront Management Solution. With this solution, the right product information can be presented to the user at the right time to maximize the relevance and likelihood of purchase.

Modalyst Storefront Management Solution centers around a powerful database holding information on products, devices, and users. But this is just where its power starts.

The Modalyst Storefront Management Solution provides carriers, content providers and premium brands with a full end-to-end framework allowing these entities to create, package and market compelling multimedia content applications. Storefront management allows for enhanced segmentation, bundling and promotion capabilities all within a unified storefront interface in multiple modes controlled by the carrier. This allows carriers to quickly develop new offers, launch offers at targeted groups of users in conjunction with user management services, and monitor the effectiveness of the solution in real time.

Content providers use the storefront to on-board their applications and certify them for use with appropriate devices. They then access the storefront for information about the usage of their applications and revenues due.

Carriers use the storefront to create logical groups of users, create catalogs targeted at these groups and load the catalogs with the underlying products/applications. Optionally, these can be bundled with other products to provide incentive and differential pricing support.

Subscribers can use the storefront to discover, preview, purchase, subscribe to and download media applications, images and ringtones to their device. Subscribers can also manage their purchases and get access to new, updated media over the storefront's lifetime.

Modalyst Storefront Management Solution Architecture diagram

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Carrier Telemowireless wants to provide a storefront to their users who will be able to access rich media applications from multiple content providers in a single consistent PC desktop offering, opening windows onto WAP, XHTML, SMS, MMS, J2ME and BREW applications from a centralized area.

Their requirement list includes:


	Ability to onboard third-party content quickly and efficiently Cost-effectiveness Catalog segmentation to target different groups User management to enable targeting subscriber groups Reporting End-user ease of use


	Storefront Management Solution is designed to incorporate third party content Storefront Management enables carriers to update their storefront painlessly and with minimal expense or effort Full catalog management capabilities Complete user management services Full reporting capabilities User experience expertise and design

• On-boarding Third Party Content
-- enables carriers and third-party content owners to on-board content and applications for publication on a carrier's storefront. Applications can be packaged in bundles and published to specific subscriber or device segments. Full support is included for SMS alerts and applications, MMS alerts and applications, WAP applications and deck management and other mobile media applications.

• Storefront Updating
-- the storefront is deployed for maximum end-user reach across multiple client UI technologies including Web, WAP, XHTML, and in the future J2ME, BREW, Symbian and Microsoft Mobile. Additionally, the management solution provides a cost-effective way to add a mobile application or media download just once to the storefront, which will deploy across all supported devices. Updating a storefront is as simple as updating information on a website.

• Catalog Management
-- a multiple N-tier hierarchical catalog management system with built-in device filtering capabilities enables carriers to create and manage multiple catalogs to target applications and product to different market segments.

• User Management
-- provides the power of integrated subscriber provisioning and identity management across a diverse set of wireless data applications and devices. Highly scalable and secure, Modalyst's user management services combine subscription management, provisioning, personalization and group management services, enabling carriers to define their own user groups and membership to enhance marketing and promotions.