InfoSpace Mobile PARTNERS

T-Mobile UK, trading as T-Mobile, was formerly known as One 2 One, and is the UK network of T-Mobile International - one of Deutsche Telekom AG's four strategic divisions.

Deutsche Telekom's subsidiaries and affiliated companies currently serve almost 82 million mobile customers worldwide.

T-Mobile International is the first transatlantic mobile communications provider utilising the digital GSM wireless technology standard. This underpins the provision of its unique transatlantic, single-tariff roaming package, "WorldClass."

T-Mobile has GPRS roaming agreements with 21 networks in 19 countries, including the USA.

T-Mobile launched the first true mobile-to-mobile multimedia messaging service (MMS) in the UK. The Picture Messaging service launched on 1 June 2002.

T-Mobile's objective is to drive subscriber uptake and usage and further differentiate its offering in the UK market.

Why T-Mobile Chose an SMS Promotion

T-Mobile (UK) selected InfoSpace Mobile's SMS platform for the delivery of personalised football news and results.

InfoSpace Mobile provides its services over any standard and to any device, and is therefore ideally placed to partner with mobile network operators in the delivery of mobile Internet services. The company can bring services to market more quickly and more cost-effectively than would otherwise be possible.

InfoSpace Mobile's SMS solution offers T-Mobile's UK customer base the ability to sign up to receive alerts for football news, goal flashes, bookings, missed penalties and results, wherever they are, and for whichever English or Scottish football league team they support.

To use the service, customers simply need to log onto T-Mobile UK's web site at www.t-mobile.co.uk/football and then provision the service according to their interests and favourite team. They can also provision the service direct from their mobile phones via SMS. A monthly subscription is available to users, or they may choose to pay for one-off pieces of football news or results on an ad-hoc basis.

Regardless of the team that the customer chooses to receive news upon, they are guaranteed one new story per day, plus all goals, missed penalties, red cards, half-time/full-time results and tables.

T-Mobile(UK) selected InfoSpace's SMS platform for the delivery of personalized football news and results.

T-Mobile UK sold monthly subscriptions to its InfoSpace Mobile-powered SMS Football Information Service at high street stores over the Christmas period. This was the first time that T-Mobile sold its data services through a physical product. Each pack cost £4, giving the subscriber a 30-day renewable subscription to T-Mobile's Football Results service.

T-Mobile subscribers who purchased a pack were given a PIN number. To activate the service, they send a text message to T-Mobile's 4040 short code number with the word "scoreson" followed by the name of their club and their 12 digit PIN. They'll then be sent a text message showing that they are registered.

T-Mobile subscribers can register for the service directly over their mobile phone. InfoSpace Mobile modified its football text alert application to recognize these PIN numbers and deliver the service. InfoSpace Mobile's technology will be used to check that the code is genuine, and the customer is authorized to receive the service.

McDonald's
McDonald's was looking for a reliable and cost- effective solution to quickly launch an engaging...
more>

Virgin Mobile UK
Virgin Mobile was looking for a partner who could help to aggregate and integrate entertainment...
more>

InfoSpace Mobile uses SMS promotions to build solutions that match business objectives.

The service for T-Mobile is an example of InfoSpace Mobile's applications that allow its carrier partners to deliver compelling mobile data services over their existing networks and devices. InfoSpace Mobile is also working to develop new services that allow partners to maximize on their investments in more advanced wireless technologies.

InfoSpace Mobile's SMS and wireless data expertise are helping leading companies leverage the wireless medium to build their brands and establish new touch points with both current and potential customers. These services can be of use to a wide range of companies including media and publishing, travel and leisure, finance and major consumer brands.

In addition, companies can use InfoSpace Mobile's wireless application development knowledge and reporting capabilities to monitor usage patterns and tailor services to optimise the user experience. Examples of SMS-based services that can be deployed include interactive promotions, games, personalised coupons and information alerts.

InfoSpace Mobile is a global leader in developing innovative services and applications that leverage push-messaging standards such as one and two-way (mobile-originated) SMS. In addition, InfoSpace Mobile is developing products that leverage advanced push-messaging standards such as MMS, WAP-push, and others.

InfoSpace Mobile operates push-messaging services for leading carriers in countries around the world including the United States, Canada, United Kingdom, The Netherlands, Switzerland and Mexico.