InfoSpace Mobile PARTNERS

Virgin Mobile is now established as the most successful mobile virtual network operator in the world, and is the UK's fifth largest network. Since its launch in November 1999 it has attracted 2.4 million customers, making it one of the fastest growing mobile network operators in history.

It has scored a number of firsts, including being the first operator to scrap peak rate calls, introduce a daily discounting tariff, the first company in the world to introduce an integrated MP3 mobile phone and the first company to offer all of its customers a content-rich voice portal with the launch of its 4321 service.

More information about Virgin Mobile can be found at: www.virgin.com/mobile.

Virgin Mobile is aiming to become a hub for mobile commerce, to extend the personalization of its wireless services and to promote the Virgin Group's global expertise in the fields of entertainment, leisure and travel.

Virgin Mobile was looking for a partner who could help it meet these objectives by aggregating and integrating entertainment content from Virgin, and other sources, allowing a high degree of end-user personalization and delivering that content in a form most appropriate for mobile users.

In addition, Virgin wanted robust management tools allowing Virgin to capture information about its users, manage end user accounts, and to target services and special offers to users according to their specific profiles and interests.

Under the VirginXtras brand, Virgin Mobile launched InfoSpace Mobile's wireless Internet and Text Information services in January 2001, leveraging InfoSpace Mobile's wireless technology platform for mobile data services.

Choosing InfoSpace Mobile allowed Virgin to get services to market quickly, and to provide the capability to offer a common service offering across a range of devices from simple SMS compatible handsets to WAP devices. It is expected that the service will be available over PDA soon.

The VirginXtras service, launched only in 2001, has more than 100,000 registered customers.

Personal Information Management

The integration of InfoSpace Mobile's communication services suite allows Virgin Mobile's customers to send and receive email messages, and access personal information from an electronic address book, calendar and to-do list. Virgin Mobile uses InfoSpace Mobile's fully managed aggregated email solution under the Vxtras.com domain.

Content Services

InfoSpace Mobile has aggregated content from a variety of different providers to create a compelling, highly personalized suite of services available to mobile users as time/event-based SMS text alerts and a personalized WAP portal. Categories covered take advantage of core Virgin expertise in the areas of entertainment and travel, complemented by fun services including lottery, horoscopes and a comprehensive portfolio of sports information services.

To date 35 services have been deployed

All of the services are highly customizable, enabling Virgin Mobile's users to receive personalized information based on their preferences - an innovative personalization service that goes far beyond a simple choice of "opt in" or "opt out." Customers can provision their services via the web or over IVR.

Virgin Xtras Home Page
The VirginXtras home page lists services available to subscribers.

Customers login by inputting their PCN and a passcode selected upon registration.


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InfoSpace Mobile's robust management tools allow Virgin to capture information about its users, manage end user accounts, and to target services and special offers to users according to their specific profiles and interests.

Infospace Mobile has created a Customer Service Administration tool that provides secure access into the platform enabling a partner to support their customers directly, without needing help from an InfoSpace Mobile representative. This application enables Customer Service Managers to create access accounts for their Customer Service Associates who in turn can manage service provisioning/service configuration changes on behalf of consumers that call in to the Customer Service Center, as well as being able to suspend or delete customer accounts.

InfoSpace Mobile has created a web interface that allows its partners to push text messages out to consumers on a targeted basis. This application is used to target consumers with special offers tailored according to the consumer's content services profile.

Special Offers Input Page

The Special Offers Administrator can identify the number of users provisioned for a specific service (e.g. Travel Offers) before creating both an SMS and WAP offer to be sent out to that customer base. An expiry date and time can be set for each offer.

Special Offers Summary Page

Administrators can view all live offers with the option of deactivating them.

Archived Offers

Administrators can view an archive log of all expired or deactivated offers.